Hanifa is all about women who are empowered to break barriers and strive for excellence in every aspect of their lives.
A global Luxury brand, Hanifa manages the development of a series of renowned Houses in Fashion, Beauty, Home, Technology, and Education. By placing creativity at the heart of our strategy, Hanifa enables its Houses to set new trends in terms of their creative expression while crafting tomorrow’s Luxury in a sustainable and responsible approach. We capture these beliefs in our signature: “For women without limits.”
WE’RE GROWING!
We're constantly growing, and transitioning with both current and new customers. Since 2012, the Hanifa audience continues to grow exponentially. Hanifa customers are our biggest supporters and brand ambassadors.
Wait , there’s more…
Today’s women are owning businesses, traveling, buying properties and more. But now, we have more capital to spend on ourselves. In turn, we're self caring for ourselves. This means we're spending more money to take advantage of life's luxuries. Even as we transition to new heights - educational pursuits, career changes, motherhood, marriage or opening new businesses - it doesn't matter. Essentially, we're talking about The Hanifa women. They stay on top of all the trends, know all about efficiency but enjoy luxury. They want it quick, they want it easy, and they want it done well so that they came move through their life journey, boldly.
Hanifa addresses a major gap in the market for women that are advancing in life faster than ever before. Our brand joins them on their journey while providing ease to their wardrobe, beauty and home routines. We grow with our customers to produce what they need, when they need it. Most of all, we listen to our customers - the Hanifa women.
SPONSORSHIP
UPCOMING PROJECTS
Pink Label SS22 Digital Experience
Our Pink Label collections provide us the ability to digitally showcase. We use technology to communicate a message - highlighting and bringing awareness to different causes each year. In 2020, we educated our audience on the coltan mining crisis, which is still ongoing in Congo.
(73% Increase in Google Search Analytics , Impact on Coltan Mining in Congo & Digital 3D Fashion)
Hanifa
on 5th
The Hanifa Dream is Anifa’s reality brought to life in the form of creative production. Customers and fashion lovers alike will be able to view products they imagined within reach and immerse themselves in the technology; experiencing cutting-edge innovation and a unique full shopping experience.
Yes, We’re Expanding.
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Bridal.
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Comfort.
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Home.
Here’s How
GS
Financial support in the form of grants, scholarship, and capital.
Authentic, long-term relationship
Ongoing points of partnership
Access to Goldman Sachs literacy program with the Hanifa audience (we cater to small Black-owned businesses as well)
Access to Goldman Sachs strategic advisors
Investment in Hanifa’s social impact strategy and plan (The Hanifa Dream)
The 5-Year Approach
Establish an Executive Management Team, Creative Management Team, Retail/Wholesale , Warehouse/Fulfillment Management Partner
Intensive rebranding of Hanifa as a Fashion House with subsidiary groups.
Increase profit by 300%.
Diversify and introduce product offerings to include Hanifa Shapewear, Hanifa Bridal, Hanifa Home, Hanifa Beauty and Hanifa Footwear.
Continue research and investigation of reactions for re-assessment and refinement.
Establish capsule collections and signature motifs scaling luxury offerings. Establish relationships with luxury multi-brand retailers such as Farfetch, Moda Operandi, Matches Fashion and similar.
Establish internal collection archive and documentation of brand dtory.
Establish and launch brand publication.
Establish collaborations with high profile brands.
Educate, support and mentor emerging designers.
Scale Hanifa brick and mortar experiences through pop-up, showrooms and innovative retail channels that are easily accessible to target consumers.
